University : | Macquarie University UniLearnO is not sponsored or endorsed by this college or university. |
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Country : | Australia |
PART A
Topic 1: Sustainability and Marketing today
Question 1: Provide some background information about your chosen company. Question 2: From a theoretical perspective (and in your own words) explain what is meant by Sustainability and Sustainable Marketing.
Question 3: Outline the Sustainability Strategy for your organisation and discuss current sustainability initiatives.
Topic 2: The Marketing Environment
Question 1: From a theoretical perspective (and in your own words) outline the different types of macro environmental forces that impact an organisation.
Question 2: Create a PESTEL analysis for your chosen company.
Question 3: How will these factors affect your organisation’s marketing planning?
PART B
Topic 3: Segmentation, Targeting and Positioning
Question 1: From a theoretical perspective (and in your own words) outline the importance of a segmented marketing strategy.
Question 2: Provide an outline and analysis of the market segment(s) that your organisation targets in their market segmentation strategy.
Question 3: Outline the positioning for your brand?
Topic 4: Product
Question 1: From a theoretical perspective (and in your own words) outline what is meant by the total product concept and product differentiation.
Question 2: Provide an analysis of the product offering that your chosen organisation markets. Question 3: How does your chosen organisation differentiate its product(s) to obtain a competitive advantage?
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