University : Macquarie University UniLearnO is not sponsored or endorsed by this college or university.
Country : Australia
Assignment Task 

 

PART A 

Topic 1: Sustainability and Marketing today 
Question 1: Provide some background information about your chosen company. Question 2: From a theoretical perspective (and in your own words) explain what is meant by  Sustainability and Sustainable Marketing. 
Question 3: Outline the Sustainability Strategy for your organisation and discuss current sustainability  initiatives. 
 

Topic 2: The Marketing Environment 
Question 1: From a theoretical perspective (and in your own words) outline the different types of macro environmental forces that impact an organisation. 
Question 2: Create a PESTEL analysis for your chosen company. 
Question 3: How will these factors affect your organisation’s marketing planning? 
 

PART B 

Topic 3: Segmentation, Targeting and Positioning 
Question 1: From a theoretical perspective (and in your own words) outline the importance of a  segmented marketing strategy. 
Question 2: Provide an outline and analysis of the market segment(s) that your organisation targets in  their market segmentation strategy. 
Question 3: Outline the positioning for your brand? 

Topic 4: Product 
Question 1: From a theoretical perspective (and in your own words) outline what is meant by the total  product concept and product differentiation. 
Question 2: Provide an analysis of the product offering that your chosen organisation markets. Question 3: How does your chosen organisation differentiate its product(s) to obtain a competitive  advantage? 

 

 

This (WMKT1001) Marketing Assignment has been solved by our Marketing experts at Online Assignment Bank. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.
Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.
 

  • Uploaded By : admin
  • Posted on : March 01st, 2019
  • Downloads : 0

Whatsapp Tap to ChatGet instant assistance