Assignment Task:

Topic:

Thunderstorm Students are asked to develop bespoke typographic branding for a specific theme. Weather is key to our global existence. It is a vital part of how our planet evolves and it greatly influences how we live our daily lives as individuals. Students will explore the theme of weather to generate typographic identities and in particular, will investigate, using this topic, how effective visual messages are created using type. Students will draw on design theories and processes when considering how to research, ideate, experiment, and prototype a custom typeface to ensure that they best encapsulate the identity of their developed type orientated brand. 

Your proposal should include (but is not limited to) the following: 

• Brief - Project Overview – an outline of what you are being asked to do, in your own words. This must include who, what, when, where, why and how. 

• Proposed and preliminary research - What information will your garner to support your proposed development and ideation of your concept? Are there any preliminary Research Insights that you can share to support your proposal? 

• Proposed and preliminary visual experimentation - Visual Investigation – what design aesthetic/s do you propose to use to fulfill your brief? Show examples that support your Brand Identity Summary. Include early ideation (drafting), experimentation and/or rapid prototyping. 

• Preliminary Prototype - Include a polished hand-rendered prototype of your typeface on your print. This should serve as a ‘scamp’ – a mock-up of your concept containing your visual idea, message and proposed print and finishing methods.

Assessment criteria 

• Evidence of research 

• Clearly written proposal that explains the project, your concept/s and relates to your use of color, shape, layout, treatments, typographic choices, proposed print and finishing methods and how these are supported by your research. 

• Development, demonstration, and documentation of your personal approach to the design process 

• Development and application of a visual language to create original thoughtful conceptual solutions 

 

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  • Uploaded By : Alex Cerry
  • Posted on : June 02nd, 2019

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