Assignment Task:

Task:

EMA
Learning Outcome:

1.      To develop your understanding of the core and current management frameworks, theories and tools, and your ability to assess critically their relevance to leading and managing in the 21st century

2.      To help you select and adapt techniques and approaches appropriate to your management context, in order to have a real impact on your management practice

3.      To develop interpersonal and conceptual skills that will help you use ideas and frameworks to make sense of and work with organisational complexity

4.      To challenge your thinking and practice by reflecting upon them critically in the light of the ideas you encounter and through debate with others
5.      To enhance your ability to plan and implement change through the use of inquiry and creative thinking, which will have a real impact within your organisational context.

All questions to be answered compulsory. Questions are drawn from the case- ‘Unilever’s New Global Strategy: Competing through Sustainability’. Before attempting each question, please ensure that you read the website and answer accordingly.
Word Limit: 3500 words
 

About Unilever’s New Global Strategy:
The case describes Paul Polman’s appointment to lead a troubled Unilever, and his subsequent decision to implement a bold new global strategy based on a platform of sustainability. It opens by describing Unilever’s historical background, including its commitment to the philosophy of “doing well by doing good”. In 2009 as the board recruits Polman, Unilever’s first ever outsider CEO, to turn around the company’s declining performance. The new CEO develops the Unilever Sustainable Living Plan (USLP) with three bold social and environmental goals for 2020: to halve the environmental footprint of Unilever products, to positively affect the health and well- being of a billion people worldwide, and to enhance the livelihood of millions. In a surprising development, Polman establishes these challenging goals not only for the company itself, but also for its entire value chain and over the full product cycle.

 

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  • Uploaded By : Pearl
  • Posted on : November 17th, 2018

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