Assignment Task:

Learning Outcomes:

a) Explore and reflect on the functions and evolution of advertising.

b) Explain the principles and practices involved in the creation of effective advertisements

d) Compare and contrast the advantages of the different types of advertising media.

e) Design an advertising campaign based on a client brief 

Task Summary

In order to help you develop your understanding of all aspects of an advertising strategy in a logical and effective way, we have divided the assessment strategy for MKT102A into three parts. Firstly, in Part A (this Assessment), you are asked to apply the knowledge you have acquired in Modules 1-3 to develop an Advertising Brief using the template provided below. Part A is due in Week 5 and accounts for 30% of the total mark. 

After receiving feedback from your subject facilitator on Part A and reflecting further, you will then proceed to complete Part B of the Assessment – where you will develop a detailed Advertising Campaign (including visuals). This part is due in Week 10 and accounts for 50% of the total mark. See the Assessment Brief – Part B for instructions. 

The final Part of this Assessment, Part C, requires you to present your Advertising campaign in a presentation format and is due in Week 11. 

Please refer to the Task Instructions below for further details on how to complete the first part of your project. 

Context 

Before an Advertising Campaign is requested from an Advertising Agency, a clear Advertising Brief needs to be written by the Marketing or Advertising manager of the client to outline the aim of the campaign. Is the aim of the campaign brand advertising, or advertising for a particular sales event such as Mother’s Day or new summer fashions or maybe it could be a Sale or for the launch of a new product. 

This Assessment will give you the opportunity to apply the concepts learned on the importance in selecting the target audience, defining Advertising Objectives ( as different to the Marketing Objectives), formulating Advertising Strategy that you want followed, consider media channels including the USP (Unique Selling Point/ Proposition) and indicate the budget you have to spend and how it will be spent.

 

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  • Uploaded By : Alex Cerry
  • Posted on : July 04th, 2019

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