University : University of Sunderland UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : UGB372
Assignment Task:

LEARNING OUTCOMES ASSESSED: 

Upon successful completion of this module, students will have demonstrated: 

Knowledge 

1. Critical understanding of transformations in marketing practices and thinking that are occurring in response to changes in the technological and social environments.

2. Critical understanding of the need for an integrative approach in strategic marketing.

3. Critical evaluation of the challenges faced by marketers in the digital era. 

Skills 

4. Analytical and critical thinking

 

Your Task 

Investigate and appraise the role of marketing management in an organisation/brand of your  choice from one of the following industries/sectors: 

? automotive industry 

? alcoholic drinks 

? airlines. 

This organisation/brand must have existed prior to “the digital age” and must operate at  a national +/or international level, with a presence in Uzbekistan and/or the UK.  

Thoroughly research your chosen organisation/brand and the marketing environment within which  it operates, to: 

? Critically evaluate the challenges faced by those responsible for marketing the  organisation/brand in the digital era (50% weighting). 

? Critically evaluate the transformations in their marketing practices and thinking that  are occurring in response to changes in the technological and social environments  and whether they are adopting an integrative approach (50% weighting). 

Your work should be underpinned with theory and illustrated with evidence from a range  of recent, credible academic and practitioner sources.

 

This UGB372: Management Assignment has been solved by our Management Experts at UniLearnO. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.

Eureka! You've stumped our genius minds (for now)! This exciting new question has our experts buzzing with curiosity. We can't wait to craft a fresh solution just for you!

  • Uploaded By : Alex Cerry
  • Posted on : October 16th, 2018

Whatsapp Tap to ChatGet instant assistance