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TOUR251- Tourism Market Outline - Tourism Market Opportunities - Travel & Tourism Assignment Help

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Assignment Task

 

Market research is performed to learn more about potential new markets that may be of value to leisure, recreation, and tourism. For this assignment you will select a tourism market. This assignment requires you to become familiar with a section of the tourism market by doing a review of the literature and framing some research questions for a market research proposal.

 

Instructions:

1. Pick a tourism market. Consider new market opportunities and challenges facing the industry.

2. Conduct a search of research sources for your tourism market. Include at least 8-10 sources. Look to see who is gathering and presenting data on your tourism market – is there anyone? What reports have they put out on the market? What news or industry articles have been done? Can you find reports of secondary research on this market? What about any coverage in industry publications or relevant social media? What can you glean from these that helps us understand the market better? Are there tourism businesses, governments and DMOs catering to the market? What academic research is out there? These questions will help you to understand your market.

3. Read the sources you found and start categorizing the information. Make notes, highlight important details, and start mapping out your ideas. What is most interesting and important?

4. Develop a detailed outline for your tourism market. This outline must include the following:

a) Introduction to the Tourism Market ? Who the market is: Include a short description defining the chosen tourism market. Use references from the literature. ? Why you are exploring this market: What is the problem or opportunity your tourism market research is addressing? Use references from the literature. ? A clear purpose statement.

b) Characteristics of the Tourism Market ? What characteristics of the market did you learn about from the literature review? Characteristics may include age, gender, location, motivations, constraints, benefits, other influential factors, habits, preferences, or other relevant details. ? List each category. Develop detailed bullet points for each category. These bullet points will be useful content that you will utilize later for your next assignment.

 

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  • Uploaded By : Brett
  • Posted on : February 24th, 2019
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