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Thesis Writing  The role of storytelling in social networking services for luxury brands  Assignment Help
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Introduction:

At the turn of the century, we witnessed internet revolution, the shape of the internet has changed tremendously over recent decades. In the early stages, the internet was used only for  administrative and military purposes but it later evolved into a telecommunication medium between personal computers. (encyclopedia.com). The next generation of the “Internet technologies commonly known as Web 2.0, such as video sharing, blogging, social bookmarking and social networking, the interaction between consumers has undergone huge acceleration, facilitating their aggregation and participation”. Brogi, S., Calabrese, A., Campisi, D., Capece, G., Costa, R. and Di Pillo, F., 2013. With the rise of social media, the methods of marketing and promoting the products are changing. Although, the luxury brands which were not ready to
embrace this revolution they are now taking baby steps. The luxury brands imply different advertising and promotion strategies.

In this study, we will study the function and scope of storytelling in the luxury industry.

 

Research question:

What is the role of brand Social Networking Services’ storytelling in luxury brands?

Research Methodology:

We will study the brands’ different social media accounts. We will focus on their storytelling strategies and examine their impact on the clients. Firstly we will conduct an online survey exploring various aspects of storytelling. We will critically examine the behaviour of social media users.

 

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  • Uploaded By : Noah
  • Posted on : September 06th, 2018
  • Downloads : 163

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