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Assignment Task -

 

‌ASSESSMENT‌ ‌DESCRIPTION‌ ‌and‌ ‌GRADING‌ ‌CRITERIA‌ :

 

The assignment requires you to critically evaluate the paradoxical arguments that surround sustainability marketing. Marketing and Sustainability are considered by many to be paradoxical concepts. You will have to carry out an extensive critical literature review of Marketing and Sustainability literature while highlighting the paradoxes by leveraging the diverse perspectives that exist on the topic within academia. The best way to do this is to read as many journal articles as possible and yes, some book chapters will help as well. This subject is rapidly emerging therefore you must conduct your own literature search to augment the core text recommended

 

The Paradox of Sustainability Marketing :

 

Assignment Brief :

Critically evaluate the paradoxical arguments that surrounds sustainability marketing.

You must make sure your critical evaluation makes maximum use of academic works to support any claims, points or suggestions you make.

 

 

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  • Uploaded By : William
  • Posted on : December 22nd, 2018
  • Downloads : 109

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