Country : Germany
Assignment Task :

1. RECENT PAST (5-10 years): Recent strategic development:
Research and describe the strategic development history of the company you choose located within the context of the industry to which it belongs over the past 5 to 10 years. Choose the duration of time for the study most appropriate for understanding the key strategic developments that have influenced the long-term direction of the company to the present day. Identify any changes in strategy that the company has made during the period in question, critically analyze and evaluate how and why these changes were made.

 

2. CURRENT: Current Strategic Situation:
 Building on your analysis undertaken in section 1, provides a critical evaluation of the company’s current strategic situation at the time of writing which relates to the previous section.
Pay particular attention to: -
The company’s strategic macro, industry and competitive environment and changes and trends in that environment using the appropriate tools (STEEPLE, 5 Forces).The company’s endowment of internal resources, the role of leadership, emanating from decisions made in the recent past locating this evaluation within the context of Resource-Based View theory (RBV). Give a synopsis of the company’s strategic situation in a way that is meaningful for the strategic choices it is able to make for the future which are the subject.

 

3. FUTURE: Strategic Direction for the future:
Based on your research and analysis undertaken for ections 1 and 2 above, recommend a limited range of distinctively different strategic choices of your own
creation available to the company for the future. Critically evaluate and assess the choices available leading to recommendations for the company’s strategic
direction forward and the role of leadership. Make clear the assumptions you have made as a basis for this future direction. Present your recommendations in a way that take account of potential uncertainties and changes that might occur and might, in turn, affect those recommendations

 

Learning Outcomes:
LO1. Critically analyze the strategic planning and implementation process in a global context.
LO2. Synthesize and critically evaluate organizational leadership, particularly the principles that support values, and strategies in a global context.
LO3. Apply and critically appraise different approaches to innovation and change management.
LO4. Evaluate, synthesize and draw conclusions from emerging models of leadership strategies; there impact on relations with management, strategic direction and implementation in a global environment

 

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  • Uploaded By : Grace
  • Posted on : February 21st, 2019
  • Downloads : 162

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