Assignment Task

 

Task
introducing the subject of marketing, specifically globalization.

They will choose a specific hotel organization and in doing so the essay will define the concept, 

  • comparing differences between product and marketing orientation, 
  • discussing relevance within the service sector of Hospitality. 
  • the historical development of marketing within that specific hotel organization will be appraised,
  • and current and future trends considered. 
  • Examples of industry good practice within hospitality will be required, applying theory to practice.
     

Select a multinational hotel chain that operates in a competitive business environment and which has followed various marketing directions during its existence. Show the impact of globalization on the business; examine how it positions itself in the global economy and cultural factors on the organization, its markets, and its competitors.
your essay you must include:

  • An introduction to your multinational hotel chain.
  • Your chosen chain of Hotels operation within a competitive business environment.
  • The marketing choices it has made and the directions it has taken within marketing.
  • The impact of globalization on the organization.
  • Its current market
  • Its competitors.
  • How it positions itself within the global economy
  • Cultural factors on the organization.

 


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  • Uploaded By : Roman
  • Posted on : February 27th, 2019

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