Country : India
Assignment Task

 

1. Last Week When Suryadev Menon went to the Byculla market for purchasing Fruits, he has observed that most of the vendors are using WhatsApp. He has observed that these traditional vendors have started using WhatsApp for their business-related communications. One question came to Suryadev’s mind that “How WhatsApp can be useful to these WhatsApp-users who are running their fruit shops in Byculla, Mumbai?”. He wanted to survey this. During the literature review process, Suryadev found TAM (Technology Acceptance Model) as a suitable framework. Help him to design a questionnaire accordingly. Also, cite the material (if any) being used for gaining insights for the formulation of questions.

2. Rewrite the Literature for your Research by referring to the mentioned paper, this can be a part of your literature study. Imagine you wanted to work with the following research question: “In India, which factors motivate the vendors (running small/ micro firms) to utilize WhatsApp?”. Instruction: Imagine yourself working on the above research, and refer the mentioned paper as a major part of your literature study. Cite most of the past researches mentioned in this paper and prepare a literature write-up. Make sure your literature write-up is aligned with the research question mentioned above.

 

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  • Uploaded By : Brett
  • Posted on : July 28th, 2019

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