Assignment Task :

THE PROPOSAL

In 2015, The Sponsorships and Events Unit of BF Plc contacted AZ limited requesting for their advisory and consultancy expertise in Grassroots Sports Development; they want to leverage on AZ’s long-term sporting platforms through investment in Intercollegiate Athletics. The vision of BF Plc for the project - Intercollegiate Athletics is to achieve Brand Recall & commit to the society through track and field at a grassroots level.

 

THE CONCEPT
The Intercollegiate Athletics is an open competition designed for secondary schools in Lagos State. The platform is to unveil and harness hidden talents at the grass-root
level with the long-term goal to nurture and harvest such talents at the professional level.

 

THE COMMITMENT

AZ limited presented a business case to BF Plc on Grassroots Sports Development with a focus on athletics. The management was pleased and impressed; AZ limited was endorsed as the project manager. There was a prompt decision to expand from a state to regional competition. As a further testament to this, the management of BF Plc endorsed international icons as brand ambassadors, Publicity Hype as well as budget approval.

 

THE RESTRUCTURING & ECONOMY SLUMP

In 2016, the goal post was moved at the management level of BF Plc. There was reformation at the management level; new management staff were employed. They were appointed at the time the economy was declining at an exponential rate and as such was a key driver for their immediate objective – Low-Cost Strategy. (Cost Cutting, Pay freeze, Down Sizing, Non-approval of projects e.t.c)

 

PROBLEM STATEMENT

1.   Subsequent to the restructuring, there has been no significant progress in signing- off on the project.

2.  AZ limited has been following up but it has been an unfavorable response from BF Plc.

 

TASK

As a management staff of AZ limited, you have been tasked to come up with strategies to the problem statements.

 

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  • Uploaded By : Grace
  • Posted on : November 05th, 2018

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