Country : India
Assignment Task

 

a) A 30 minute narrated powerpoint presentation

Proposing and justifying strategies and tactics for launching a new brand into the UK market. This will be a detailed narrated presentation comprising of a full branding strategy (including rational, market evaluation, brand development, sources of brand equity and communication strategies to manage the brand over time) and a comprehensive ‘pitch’ for the new brand and its communications.

 

b) An accompanying 1000 word branding report.

This is a practical, industry influenced assignment, so your presentation and report should maintain an industry perspective at all times. Your final ideas, however, should be clearly based on theory, and theoretical concepts. The report should contain the theoretical underpinnings, evaluation and justification of the approach suggested in your presentation.

 

 

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  • Uploaded By : William
  • Posted on : May 06th, 2019
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