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Assignment Task :

OVERVIEW
Starbucks operates globally serving millions of customers on a daily basis. The company operates internationally with more than 30,000 retail stores in 80 countries

1. Its global
operations depend on the service provided through a number of international partners, and in particular a worldwide network of franchises and licensed Starbucks cafes. This allows for local responsiveness through a degree of decentralised decision-making, while providing the advantage of operational efficiencies by leveraging global standards and core competencies.
This assessment is based on the operations of Starbucks and requires you to consider both global and local aspects of its operations. Your submission is in the form of a report in two parts, A and B.
 

PART A 
Using Starbucks as the main case, and drawing on information within the public domain and your own observations, complete a:
(1)
Four Vs analysis,
(2) Performance Objectives Analysis and
(3) Design Analysis

comparing the operations of Starbucks to that of Greggs, the largest bakery chain in the United Kingdom. You will recall from lecture and seminar activities, that the true power of these analysis lies in comparative analysis. In completing the analyses (1)-(3), you may draw on information obtained through direct observation, or within the public domain. As a point of convenience, both companies have operations within close proximity of the BPP University Shepherds Bush campus. Starbucks has a licensed store located at 62 Uxbridge Road, Shepherds Bush, London, ENG W12 8LP, while Greggs is located a few feet away at 68 Uxbridge Rd, Shepherd's Bush, London W12 8LP  

Important: while you are encouraged to visit the stores above to observe the operations in person, you should not question or interview staff. Information gained from your own observations, and available in the public domain are sufficient to complete the assessment.

Hint: In this part of the assessment you will have to agree your unit of analysis, for example, global or specific store level.

 

PART B  
Using the case of Starbucks as well as a minimum of eight (8) published journal articles, and secondary sources such as company reports, produce PART B of the report. This part of the report requires you to critically discuss the role of ONE of the following five key areas of operations management in the success of Starbucks:

  • Supply chain management
  • Insourcing and outsourcing
  • Planning and control
  • Quality management
  • Processimprovement

As a detailed guide to this part of the report, you must consider in one way or another, the following:
1. Overview
 

Introduce the operational area and its scope within the operations of Starbucks. For example, if you choose, “Supply chain management”, discuss to what extent the operations of Starbuck are shaped and influenced by management of its supply chain, and its contribution to organisational performance.

 

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  • Uploaded By : Grace
  • Posted on : January 20th, 2018

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