Assignment Task:

Question 1:

Star Network planning to buy sponsorship rights for IPL 2021 and Pro Kabaddi 2021. Marketing research team at Star Networks collected preference score for IPL and Pro Kabaddi from randomly selected adults in Delhi and Mumbai. Each respondent gave his preference score for IPL and Pro Kabbadi. (5 Marks)

  1. Star network wants to know if people have higher preference score for IPL than pro-kabaddi, which t-test would be useful for this objective? Please provide your answer with explanation.

  2. Star networks wants to know if people in Delhi have preference for Pro Kabaddi than residents of Mumbai, which t-test would be useful for this context? Please provide your answer with explanation.

 

Question 2.

Which of the following statements is/are true about cluster analysis and conjoint analysis? (5 marks)

  • Stress is statistic used to evaluate separation of clusters

  • Clusters must have low cohesion and low separation

  • Conjoint analysis relies on parts-worth utilities to derive variable importance

  • Agglomerative clustering is a variation of k-mean clustering.

Question 3:

In a study of the relationship between household behavior and shopping behavior, data on the following lifestyle statements were obtained on a 7-point scale (1 _ disagree, 7 _ agree):

V

1 I would rather spend a quiet evening at home than go out to a party.

V

2 I always check prices, even on small items.

V

3 Magazines are more interesting than movies.

V

4 I would not buy products advertised on billboards.

V

5 I am a homebody.

V

6 I save and cash coupons.

V

7 Companies waste a lot of money advertising.

The data obtained from a pretest sample of 25 respondents are given in the Shopping_Behaviour.sav file.

A.

Analyze this data using principal axis factoring analysis, using the varimax rotation procedure.

B.

Interpret the factors extracted. (Hint: If a variable is loaded on more than two factors in rotated component matrix, then attach variable to the factor for which it has the highest absolute value of factor loading)

Example: V1 has -0.34 loading on factor 1 and 0.78 loading on factor 2. Then we will attach V1 to factor 2 as it has the highest absolute value of factor loading i.e. 0.78 on factor 2. We will say the V1 is related to factor 2.

C.

Calculate factor scores for each respondent. (take the mean of variables belonging to a particular factor)

Example: factor 1 has v1, v3, and v5 related to it. Factor 1 would be computed as below:

Factor 1 = mean(v1,v3,v5)

Similarly, values for other factors can also be computed.

D.

Analyze the data using principle component analysis, and answer questions b through c again.

Question 4:

Riyaan is a buddying entrepreneur and fitness enthusiast. He plans to open a gym in his city. He wants to be a little sure of his return on investments and conducts a survey. He asks respondents to express their preference for joining a gym and healthy lifestyle using a 7-point scale: 1 = not at all preferred, to 7 = greatly preferred. They were also asked to indicate the importance of the following variables on a 7-point scale: 1 = not at all important, to 7 = very important.

V2 = enjoying nature

V3 = Use of AC or Heater in gym

V4 = living in harmony with the environment

V5 = exercising regularly

V6 = Meeting with people

 

The sex of the respondent (V7) was coded as 1 for females 2 for males. The location of residence (V8) was coded as: 1 = midtown/downtown, 2 = suburbs, and 3 = countryside. The data obtained are given Gym_Preference.sav file. Should Riyaan open the gym? If yes, which location should he open the gym. What should he show in his business communication to attract the targeted population? Should the gym be Unisex?

 

This Engineering Assignment has been solved by our Engineering Experts at UniLearnO. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.

Eureka! You've stumped our genius minds (for now)! This exciting new question has our experts buzzing with curiosity. We can't wait to craft a fresh solution just for you!

  • Uploaded By : Mia
  • Posted on : July 07th, 2019

Whatsapp Tap to ChatGet instant assistance