University : International College of Business and Technology UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : SRI4156
Assignment Task

 

Learning outcomes covered

1. Identify different sources of data collection methods available for organizations

2. Analyze descriptive statistics relevant to a management problem

3. Calculate and interpret data using basic inferential statistical methods

4. Demonstrate the ability to use statistical software for business data analysis

 

Scenario and Tasks

Survey

Assume that you are working in a reputed management consultancy firm and a client came to you with an issue that they currently face in their company. The student requires selecting an appropriate organization where they currently face an issue such as labor turnover, customer satisfaction, quality issues, leadership issues etc. The client intention is to overcome the issue by identifying the major causes behind that. Client wants your consultancy firm to conduct a survey (e-mail survey/telephone interview using minimum 30 numbers of respondents) to identify the major reasons behind the problem. Your task is to conduct this survey on behalf of your client on a selected issue and communicate the result to him.

Produce a formal report including following.

1. Present the survey methodology which is going to be used by describing primary and secondary data collection methods, population, sampling frame and sampling method/s, sample size etc. Have proper justifications. As a part of your primary data collection plan, you are required to conduct a survey with use of a questionnaire.

2. Design a complete, adequate, attractive questionnaire which is going to be used with above survey.

 

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  • Uploaded By : Brett
  • Posted on : August 09th, 2019

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