University : Northumbria University UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : SM9533
Assignment Task:

Task:

Instructions on Assessment:
You have chosen a real-world scenario (in seminar): An existing company has recently expanded into a new international market OR expanded their operations in an existing international market.

You are tasked with a 3000-word report based on your industry and market assessment for this company’s move, which covers the following issues/questions (each question has been weighted out of a total of 100 marks):

1. Outline general aspects of the company (history, organizational structure, products) as well as its industry and market position at home. Draw on any relevant performance and market share data for the relevant years. (15 marks)

2. Assess the wider external environment in which the expansion occurred (use one relevant theoretical frameworks such as PESTLE, CAGE, Porter’s Five Forces, Yip’s Globalisation Drivers or Porter’s National Diamond to aid in the assessment). (25 marks)

3. Identify and evaluate the company’s international strategy and key resources (financial, human, knowledge, physical) utilised in this expansion. Use one relevant strategy model such as Bartlett and Ghoshal, Porter’s Coordination-Configuration, AAA, Ansoff Matrix, and Dunning’s OLI paradigm to aid in identifying the company’s strategy in this expansion (25 marks)

4. Identify key stakeholders who might be impacted by the company’s expansion and what ethical issues may arise (15 marks)

5. Assess whether or not the company was or will be successful in its move? (To do this, draw on multiple indicators of success, both in terms of internal company developments and external environment). (20 marks)

 

Mapping to Programme Goals and Objectives:
This assessment will contribute directly to the following Undergraduate programme goals and
objectives.
1. Knowledgeable about the theory and practice of international business and management
Objectives:
Students will be able to:
X 1. Demonstrate current knowledge and understanding of the major functional areas of business.
X 2. Demonstrate current knowledge and understanding of specialist areas of business. X 3. Demonstrate, through the application of knowledge to business contexts and scenarios,
their abilities of analysis and synthesis.

2. Skillful in the use of personal, professional and managerial techniques and processes
Objectives:
Students will be able to:
X 1. Demonstrate the application of the following transferable skills: numeracy, literacy, communication and time management.
X 2. Demonstrate the managerial skills of customer needs recognition, problem solving and critical thinking.

3. Apply managerial and leadership techniques of team building, decision making and leadership.

3. Employable as graduates
Objectives:
Students will be able to:
1. In the context of securing graduate employment, demonstrate the skills of self-presentation (through CVs, interviews and assessment centre testing).
2. Demonstrate an active awareness of the graduate employment market.
3. Demonstrate an active engagement with a range of graduate employers and professional bodies.

4. Aware of ethical issues impacting on business and professional practice
Objectives:
Students will be able to:
X 1. Demonstrate an understanding approaches to Corporate Social Responsibility and their impact on organisations and individuals.
X 2. Demonstrate a personal response to an ethical or governance business dilemma.
X 3. Demonstrate an understanding of different perspectives towards business ethics including shareholder, stakeholder and critical approaches.

 

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  • Posted on : March 20th, 2019

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