Assignment Task:

Case Study:
Rhiannon Martin, It’s beauty in Fake tanning I wanted to deconstruct contemporary norms beauty fads and trends. Skin, eye and hair colour are all genetically determined by the amount of melanin in the top layers of your skin, yet it’s not what most people desire so they dye their hair, get fake contacts and largely recognised in modern society is fake tanning or sun tanning. In western history, prior to the twentieth century, a pale complexion was considered to be the epitome of attractiveness as it symbolised wealth and lower class society had tanned skin caused by the fact lower class people spent continuous hours on the fields exposed to the sun. Over centuries beauty trends and fads change and with changes can start from micro all the way to macro levels of society. With the world watching the 1920’s fashion sprang on the action that having a more complexion was incredibly desirable. After the 1920s seemed to be a complete culture shift with ideas of tanning and it did not slow. With society’s promotion and advertisement began to completely flourish. After reviewing the article published on the American journal of public health it’s themes reviewed the considerable change from the pale complexion to the tanned/tonnes desire. Research done by American journalists for American public health examined issues for articles and advertisements promoting skin tanning or skin bleaching. With finding that articles and advertisements promoting the fashionable aspects of tanned skin were more numerous in 1928 and 1929 than in 1927 and 1920, whereas those promoting pale skin (by bleaching) were less numerous. These findings demonstrate a clear shift in attitudes toward tanned skin during this period. It very evident that has been a significant alteration in society with the ideas of skin complexion and culture shift favouring tanned or tonnes complexion. Yet it’s continuous that the media industry’s over-emphasis on beauty and attractiveness. Even with a change of complexion the ideas of beauty needs to be bought it’s still what fashion culture projects onto to society. A thesis is written by Heather Dillaway that the norms of fashion implementing beauty standards have continued and will always continue in society especially amongst the targets of young women in particular and the surrounding societal beauty norms, which they can learn about via micro, meso and even macro levels. Dillaway also included that “this research consisted of a content analysis of advertisements found in Girls’ Life, a popular magazine for tween girls. Results indicate that tween girls are exposed to feminine beauty norms and the culture of appearance via the media and magazines”
 

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  • Uploaded By : Alex Cerry
  • Posted on : January 31st, 2019

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