Assignment Task :

The task

For this individual assessment you will be ‘reverse engineering’ a completed advertisement to consider its cultural meaning and strategic imperatives. You will select one advertisement from the list of available options: Assessment 3 advertisement options

Your textual analysis and planning report must focus on one of these advertisements – you are not able to choose an advertisement that is not included on this list. You must use the same advertisement for both parts of the assignment. The assessment should show evidence of independent research – a minimum of six references are required. These references can be a mix of academic, trade and journalistic source, but they must include at least three (3) scholarly peer-reviewed sources. Your work should reveal knowledge of theories and concepts discussed in unit learning materials.

 

Part A: Planning Report (Strategic imperatives)

Research and write a 1200-word planning report that describes what you consider to be the strategic imperatives of your selected advertisement by providing insight into the following areas:

· Consumer behavior – Describe the purchase decision-making process, engagement/involvement factors and consumer roles referring to relevant models discussed in learning materials

· Situation/environment factors – Based on your research, develop a bullet point PEEST analysis that responds to your research into relevant situational factors in the broader social and market environment

· Segmentation – Develop a segmentation table that describes at least four different segments that may exhibit demand for this product offering

 

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  • Uploaded By : Mia
  • Posted on : July 04th, 2019

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