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Assignment Task
 

Unit Learning Outcomes
LO1 Examine appropriate research methodologies and approaches as part of the research process
LO2 Conduct and analyse research relevant to a hospitality research project
LO3 Communicate the outcomes of a hospitality industry research project to identified stakeholders
LO4 Reflect on the application of research methodologies and concepts


Scenario and activity
You are working as a Human resource consultant for a service industry consultancy company (please use one organisation of your choice). You have been approached by an organisation in the hospitality/travel and tourism sector to conduct research into a key area of the industry and have been provided with a theme (talent management in service industry) which will be the focus of the research. The organisation has left it to you to decide what specific topic would be appropriate to investigate related to the theme. You have been told that before you get permission to conduct the research you must produce a Research proposal (to start with) for the owners of your selected organisation.

Term 1 : Research proposal
Produce a research proposal that clearly defines a research question or hypothesis, supported by a literature review.
Examine appropriate research methods and conduct primary and secondary research
Your research proposal identifies the purpose of the research project with clear aim and objectives and justifies the chosen research methods in terms of the research question. You must include the following in your research proposal (template will be provided for this):
Clear aim for your research. (The aim needs to be a concise statement of intent).
A set of objectives (SMART) that enable you to achieve your aim.
Factors that contribute to the process of research project selection (Rationale).
A critical literature review of key references.
An appropriate plan and procedures (purpose, process and methods used for the topic selected) for the chosen research specification (gantt chart)
Completed ethics form - Discuss the ethical issues which will need to be considered and examine the research methods and approaches to be taken.
Undertake primary and secondary research after getting approval on your title from your supervisor.

Term 2 :Research project Report
Once you have identified your research topic and objective you will undertake the Research project which will be submitted in a report format. Complete the following tasks for your research project:
Write an introduction of your project report clearly outlining title, aim, objectives and rational for choosing your research title and organization. Also state how this is significant to you as a researcher.
Conduct primary and secondary research using appropriate methods for a business research project that consider costs, access and ethical issues and clearly justifying the research methodology used.
Evaluate different research approaches and methodology and make justifications for the choice of methods selected based on philosophical/ theoretical frameworks
Critically evaluate research methodologies and processes in application to a business research project to justify chosen research methods and analysis
Apply appropriate analytical tools to analyze research findings and data.
Discuss merits, limitations and pitfalls of approaches to data collection and analysis
Communicate research outcomes in an appropriate manner for the intended audience.
Coherently and logically communicate outcomes to the intended audience, demonstrating how outcomes meet set research objectives.
Reflect on the effectiveness of research methods applied for meeting objectives of your hospitality research project.
Provide critical reflection and insight that results in recommended actions for improvements and future research considerations
Consider alternative research methodologies and lessons learnt in view of the outcome
Communicate critical analysis of the outcomes and make valid, justified recommendations
Demonstrate reflection and engagement in the resource process leading to recommended actions for future improvement.

 

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