Subject Code : RBD112
Assignment Task -                 
 

The final will involve the following: 

1) Read an assigned article 

2) Interview a professional (B2B) salesperson 

3) Present your findings in class (20%) 

4) Submit a written report (15%).

 

Step One: Pick one of the following articles to read: 

Article 1: Sales Beliefs 

Article 2: How Do I Overcome The Fear Of Prospecting? 

 Article 3: Goal Setting 

 Article 4: Strategic Advantage 

 Article 5: So You Want To Be A Radio Sales Person 

Article 6: The Value Of Asking Good Questions 

Article 7: Richard Branson: 18 Tips for Success 

Article 8: Fred Jacobs: The Trouble With Radio Sales 

 

STEP TWO:  

Interview a professional salesperson in any field (media advertising,  software, plumbing, etc.)…Business to business, not retail.

This may be someone you know or someone you may have to cold call. 

Question them specifically on their job and how they apply the ideas from the article you have read. 

 Your intro to the interview can be “I’ve read an article on X, how does that  apply to your job” 

 


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  • Uploaded By : Roman
  • Posted on : December 23rd, 2018

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