Country : Australia
Assignment Task:

Task:

Background & Purpose:
Putting a focus on men’s mental health is paramount in decreasing the substantial increase of male suicides and depression rates not only here in Australia but across the globe. 75% of those who take their own lives in Australia are men and 1 in 8 aussie men will suffer from depression in their lifetime according to beyond blue Australia. And one major issue found with mental health surrounding aussie men is that according to the Australian Institute of Family Studies a quarter of men say they would not seek help from a mental health professional if they were experiencing personal or emotional problems.
So, one way to combat this is for men to feel comfortable talking to their loved ones or close mates and normalising emotional expression. Events like the 5k for Father’s Day help open that dialogue and show men that they aren’t alone and that there are more than enough ears for them to open up to. One conversation can save a life. Fun runs such as ‘Still I Run’ and ‘Walk for Awareness’ have inspired this event and as a targeted event it serves a need to a very desperate demographic that is doing it tough.
WHEN
Father’s Day, Sunday the 4th of September, 2022 WHERE
Shepparton Showgrounds
TIME
10am DURATION
The fun run will go for a maximum of 2 hours, with participants having the opportunity to stick around after.
Concept:
The concept is a fun run for men’s mental health awareness. It will be a 5-kilometre run, jog or walk based in Shepparton, Regional Victoria. Ultimately this fun run will be to raise funds for men’s mental health organisations such as The Black Dog Institute, The Movember Foundation and Fine Australia to name a few. As the event is named ‘5k For Father’s Day’ it will be based around the Father’s Day weekend and run on that day.
The underlying concept of this fun run is to raise community awareness of the issue and to get conversations going between men about their health and lives with other men and most importantly their families. This to help strengthen the community but also help those who aren’t comfortable to open up or afraid to, to do so.
Target Audience:
The target audience for this event will be primarily men and secondarily families. As the fun run encourages community and open conversation families are welcome as they would serve to show support for the men and boys in the family. The event taking place in regional Victoria creates a more laid back and close community feel that you would not get in metropolitan Victoria. With the event being held in metropolitan Victoria the main purpose of the event may be overshadowed by many things and the rush and pace of city life and events may not give men and families that time to potentially have a conversation pre, during and post fun run. The target audience and market segment will be touched on further in this proposal.
Site Analysis/Planning 
 
Venue suitability:
 
The ‘5k For Father’s Day’ walk will be located at the Shepparton Showgrounds which is based in Regional Victoria. The Showground is known for its large open area allowing easy transport access for freight and materials to run events. It has multiple access points for entrance (Greater Shepparton n.d.) The show grounds would be an ideal fit for this event as it provides a large open area easily accessible by all.
To reach a 5k walk requires guests to walk around the outskirts of the showground passing The McIntosh Centre, The Multi-Purpose Pavilion, Open Space Grasses Area and The Grandstand which would make a total of 5km. The area is completely family friendly and spacious enough for additional interactive activities in-between and at a designated spot such as the open grass area.  During a phone interview conducted on the 9th of September 2021, Shepparton Showgrounds Receptionist stated that the Showgrounds itself can hold 4000 attendees However due to covid restrictions allowing 2000 participants to ensure enough social distancing and less crowded areas will enable a more covid safe environment. Providing at least 1.5 metre distance between different households can contribute to reduced risk of spread. (World Health Organization 2020)
 
Accessibility 
Running an event that is accessible is crucial as it reduces barriers and makes it easier for all attendees. Shepparton Showgrounds is based in the heart of Shepparton’s CBD, it is easily locatable. The showgrounds have a considerably large parking complex which would make attending more enticing as it is easily accessible for families. However alternative routes upon arrival such as bus, train, by foot are also convenient for those who may not require the parking lot. By running an event that is easy to attend will help to encourage and increase the number of participants.
• Budgetary restrictions –
 
Timing in bump in/out:
This event intends on being set up a day in advance this is to ensure all activities, stages, stakeholders, and stalls are set up and ready to go prior to the event. This is so everything is intact and stable, it also enables stakeholders time to make alterations and adjustments if necessary. Providing time in advance to be set up will reduce stress. All stakeholders and volunteers will assist in cleaning the showgrounds prior to the event as well as their stations to ensure that the showground is tidy the way it was prior to arrival.
 
Facilities and services to be provided:
Human Resources and Physical sources are essential for attendees. For the event it is anticipated that these resources will require the following resources
 

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  • Uploaded By : Pearl
  • Posted on : September 15th, 2019
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