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Principles of Marketing and Concepts or Theories - Marketing Assignment Help

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This subject is designed to provide the candidate a comprehensive, innovative, managerial and practical introduction to marketing. The study of marketing concerns itself with the fundamental functions/activities related to the movement of goods and services from the producer to the consumers. It deals, for example, with marketing mix, product policies, communication strategies, pricing policies, distribution channels and consumer behaviour. This module goes beyond the recommended textbook to deliver what students should be equipped with. These included online learning, video case study and article / media review; to name a few.



1. To introduce the concepts and theories of marketing.
2. To develop a basic understanding of consumer and business markets, market analysis, marketing planning, and marketing management.
3. To enable students to apply marketing concepts in accordance with ethical framework.


Upon successful completion of this subject, students will be able to:

1. Explain the key concepts and theories of marketing.
2. Apply knowledge of marketing concepts to real life situations.
3. Demonstrate an understanding of the steps involved in marketing planning and the components of the marketing mix.
4. Develop an appreciation for ethical practices and social responsibility in marketing practices.
5. Work collaboratively to develop ideas, and to communicate outcomes in both oral and written contexts.



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  • Uploaded By : William
  • Posted on : July 06th, 2019
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