Assignment Task

 

Scheme of Assessment for the submission for Sec- I and Sec - II: 

1. Topic selected for submission, the need of the topic, and statement of objectives 

2. Methodology and procedure of submission 

3. Presentation of data, Analysis of data (if any) with tabulation, diagrams,  graphs by using a statistical tool (if any) 

4. Findings, suggestions,s, and recommendations

5. The overall impression of the submission.

 

List of Topics: 
Suggested topics for E-CRM (Sec-I and Sec-II) 
1.Study the advertising of any three e-commerce websites and identify the segments that the website is targeting and how they have positioned their site for that segment. 
2.Study the site navigation path of any e-commerce website and describe the process flow for the up selling and cross selling done by the site. Take example of mobile phone and establish the flow of site pop-ups and links that flow. 
3.Register for linkedin membership. List down the information fields that are required to be filled. Classify them in to compulsory and optional. Prepare a  personality profile of linkedin and its members. 
4.Study website of facebook and describe how partnership or collaboration between members and members with site is built by the site.
EV-GL-15 
5.Study the complaint registration and follow-up process of flipkart and snapdeal or any two e commerce websites. Prepare a flowchart and explain. 6. Download any popular open source data mining tool. Study the same for its  
functionality and describe its features and input data requirements for any  analysis. 
7.Download any open source data warehousing tool. Study the same and list  down its output in terms of drill-down visibility into source and target data  systems, impact analysis mechanisms, and project auditing tools functions. 
8.Prepare a list of top 10 popular communities on the basis of purpose and membership. Elaborate on their key characteristics and use for a trading digital marketing company. 
9.Prepare a report on the use of twitter for film promotion by taking any 5 films as an example for generating the trending on the web. 
10.Prepare a report on use of social media by Indian Railways for creating better customer experience and complaint handling. 
Suggested topics for E-SCM (Sec-I and Sec-II) 
1.Dynamic Simulation of Supply Chains 
2.Establishing an E-commerce Business Model 
3.Global supply chain management at the Digital Equipment Corporation 4. Digital Exchanges: Value or hype? 
5.IBM's muti-echelon inventory system for managing service logistics 6. Which visits lead to Purchases? Dynamic Conversion behaviour at E-Comm  Sites 
Suggested project topics for Integrated e-Marketing (Sec-I and Sec-II) 
1.Study the different marketing web sites and analyse their strategy for engaging the customer. Include the features of the website which helps in customer easy service. 
2.Choose a particular product, add yourself as a participant for the discussion/forum group, analyse the discussion made by the members of the same group and prepare the report on the usability/reliability of that product. 
3.Study the effectiveness of email services used by the different e-commerce organisations to enhance customer retention, satisfaction and loyalty through consumer behaviour.  
4.Student can target any ad format like image, video, and text and place/add the same on the YouTube site. Prepare a report on the whole process with the viewer details and send a particular link to evaluate.  
5.Study a bidding agents of Keyword Auctioning. Write about what would happen if everyone used the same bidding agent. Would the system reach equilibrium? What is the impact on the advertiser's cost of bid preparation? 
EV-GL-15 
Will this have an impact on the efficiency or revenue achievable by the search engine? Prepare a report on the basis of systematic and careful observations.  6. Write a report on the effectiveness of Google AdWord Service used by the different e-commerce organizations to enhance customer potential. Also study and write about the impact of the same on the revenue generated by the organization and Google. 
Suggested project topics for Internet and Web Optimisation (Sec-I and Sec-II) 
1.Study the different Search Engines and find the applications of the same in E-commerce websites. 
2.Choose any online hotel booking website and mentioned the steps that need to be followed from start of booking till the payment option. (include the  screenshots) 
3.Compare different E-commerce websites based on the availability of different payment options and discount. As a customer which website you prefer among them for online shopping, Justify. 
4.Write a report on Phishing and the impact of the same on the organization. 5. Compare the benefits of Cashback, Promo code, Paytm and Coupon code. As a customer which one of them you prefer and why? 
6. Study and develop a Security plan for your own E-commerce website. 7. Design a Certificate Authorities (CA) structure of your choice including the policies, functions, technologies you want to employ with justification. (For  E.g.: encryption standards, different payment options, security modes/models, etc). 
8. Check out at least two websites for hiring a car and write down the procedure  for “how to book a car?” Similarly, also check out the mobile app for the same procedure and from the same company. Ensure that the app and website has an  option of promo code or cashback or both and answer the following  questions: 
a. Was it easier to book from a mobile app than from a website? b. Which was giving more monetary benefits? How? 
c. Can you track a car which you have booked? How? 
9. Design a website for your own business/product/services including the  features/options/functionalities available for the customers. (Include screenshots) 
10. Design a Payment System for your own E-commerce website

 


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  • Posted on : March 23rd, 2019

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