Subject Code : BMGT634
Country : United States America
Assignment Task:

The purpose of this project is to introduce you to the planning process and to complete a SWOT analysis to determine a company’s strengths, weaknesses, opportunities and threats.  Using the information gathered to complete the SWOT, you will begin to build a Strategic Plan identifying and discussing the company’s goals and objectives.

Instructions:

You recently graduated with a bachelor's degree in business.  You are a new hire at Silver Airways and your manager has asked you to assist him with building a Strategic Plan to

reach the goal of merging with an airline carrier serving the Northeast US

.  Using the course materials (weeks 1 – 3) and research on Silver Airways, you will create a SWOT table and conduct a SWOT analysis on the current state of Silver Airways to determine its Strengths, Weaknesses, Opportunities, and Threats.  You will then identify goals, explain these goals and identify and explain objectives for each goal.

Your manager has provided you with the following information about Silver Airways.

Research:

Review the links below to learn more about each airline, the merged map of flights, and the strategic plan that led to the merger.  Note that specific information about Seaborne Airlines may not be relevant to answering the questions below.

You may do additional research related to Silver Airways.  Make sure to take notes and do not take the research lightly as the more research you do the more you will understand Silver Airways and the better the SWOT analysis will be.

Goals and Objectives

  • You will now begin to build the framework for the Strategic Plan that will be developed upon approval of a merger.  Identify and explain three (3) major goals that the company should look to attain with the approval of the merger, with explanations as to the importance of each goal and why the goals are relevant to the company’s strategy.

  • Make sure to use the research AND course materials to support what is presented.  Your research will guide you to create the goals and objectives.

  • You will then define and discuss at least two objectives for each goal.

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  • Uploaded By : Ella
  • Posted on : January 23rd, 2019
  • Downloads : 151

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