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Assignment Task:

Task:

Assessment Criteria: Please answer ONE of the following questions:
Perform a semiotic analysis of this video ad, Rang-tan: the story of dirty palm oil. Who is the target market, how do the video’s curation (sound + visuals) work to convey a message/s, and how does the video link to a broader environmental movement?
Perform a semiotic analysis of a family photograph. Please provide an image of the photograph as part of your answer to the question. What does the arrangement (its various aspects) of the image mean, and how does the visual representation of the image link to the culture in which you have grown up in?
Perform a semiotic analysis of ONE print advert as provided below (from Jetstar Magazine). Who is the target market and how does the visual representation link to Australian culture and society more broadly?
Extra notes:     
Please submit as a Word document and NOT as a PDF.
Please include page numbers.
Please include a bibliography at the end.
Please use CDU APA academic referencing system and be consistent with that style.
Make sure to conduct academic research using Library Search, Google Scholar and other academic library methods, and to feature academic texts in your bibliography/ reference list.
You are allowed to include images/photography with your submission for presentation purposes if suitable, but you will not be graded on it. You do not need to reference or provide copyright information about any images used for this assignment.
 
Argument and structure 25%
Language and presentation 25%
Analysis of question (drawn from research) 25%
Appropriate research and referencing 25%
TOTAL 100%
 
Note: Following Essay image choices are from this magazine: Jetstar Magazine (note - do not analyse this image)

A) Travelodge Hotels

B) Koala


C) Nelson Airport/WellingtonNZ.com

Note – bottom writing slightly cut-off in scan is *T&Cs apply

 

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