Assignment Task
 

One key product offered by Coca Cola Amatil: description
Coca Cola Amatil is considered to be the number one beverage company globally. Being a beverage company, the organisation provides customers with a range of 3900 choices in beverages. The company also offers low or reduced or zero calorie options in beverages.

 Although many brands work under Coca Cola Amatil by serving innumerate beverage options, the product providing the organisation a competitive edge had been of Diet Coke®. The brand was introduced in 1982 and Diet Coke offered under the brand name became one of the most selling products in range of diet cola. Till on current date, the product’s sales are unmatched (Wilson, 2017).

The product has now been launched by the organisation in multiple flavours and variants. These include Diet Cherry Coke, Diet Vanilla Coke, and Diet Coke with Lime etc. The product has become important to organisation’s profitability because of the need of a lot of consumers for calorie free beverages. The products offered under Diet are calorie free yet at the same time offer the consumers the signature taste of the Coca Cola brand. A major innovation brought in the diet beverage had been Coca-Cola Zero in year 2005. Since always, the company had been ahead of the competing beverage providers, yet the introduction of the no calorie beverages has raised the bar (Ashley, 2017).

Trend analysis: using liquidity and capital structure ratios
The following sets of two ratios selected are used to analyse the line items presented in the balance sheet of an organisation. These ratios help in understanding the manner in which company enters financial arrangements. It is understood whether more debt is used or more equity, whether working capital requirements are met in time or not, whether cash position is satisfactory or not etc. (Ghasemi, and Ab Razak, 2016).

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  • Posted on : May 19th, 2019

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