Subject Code : NX0474
Assignment Task:
NX0474 Strategic Management for Competitive Advantage Report Writing Assignment Help

Introduction

You will participate in a business simulation exercise (“Business Game”) based on the European Car Industry.  The purpose of the exercise is to give you the opportunity to use the learning from the four functional areas (marketing, finance, human resources and operations management) to simulate the setting up and running of a business which is competing for market share.

Assignment A

Each team will submit a group report on the Round 1 decisions with the following sections:

1.    Peer assessment form with the names and signatures of all team members (see final page of this brief).  [10%]

2.    The team’s business plan for Round 1 (word limit 1,500 words) as follows: [60%]

a.    Mission statement – what is the purpose of your company?
b.    Business Objectives – measurable targets for the end of Round 4 (e.g. market share)
c.    Chosen market segments with brief descriptions of target customers and your marketing strategy
d.    Your competitive strategy – why will people buy your cars rather than those from other companies?
e.    The rationale underlying the choices of designs, options and R&D
f.    The rationale for the prices charged for each car
g.    The rationale for production/HRM decisions such as investment in automation

3.    An appendix containing minutes of the team meetings that took place up to the submission of the Round 1 Decision.  These should show attendance, topics discussed, an outline of the team discussion of each topic, the decisions made (and how they were made) and actions agreed.  As a guide, each meeting is likely to require at least one full A4 page. 

Assignment B

Discuss, for example, the organisation of the team, the effectiveness of the decision-making process, and the roles played by individuals including leadership.  How effective was your contribution to the team?  What did you learn from the game about effective teamwork and decision making?  What would you do differently if you played the game again?  It is important to go beyond simply “telling a story” and to make use of relevant material from the Semester 2 Residential and the Developing Self module.  Make use of the meeting logs that you kept during the game.  Do not talk about the specific areas of contribution, e.g. how you made financial or marketing decisions, but how you developed as a team member and how you would approach a similar exercise differently should such an opportunity arise.

Assignment C

Refer to the lectures provided in the Strategy component of the module where you covered responsible decision making, considering areas such as the concept of the triple bottom line, expectation of the chosen organisation in terms of CSR and how these decisions are underpinned in terms of an organizational sustainability agenda.  You should also consider how the company executes its Corporate Governance. In terms of financial performance, consider the key financial statements provided by the organisations and consider these in absolute terms alongside the use of a manageable number of financial ratios.

 

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  • Uploaded By : Mitchell Lee
  • Posted on : December 30th, 2018

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