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NV0605: Principle of ICT - Market Research Survey - Case Study - Management Assignment Help

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Using a market research survey is an excellent way for companies to better understand their prospects and their individual needs, attitudes, preferences, and purchase behavior. Additionally, companies can more confidently identify the target market, learn more about the potential customers, or discover trends in a particular niche.

Tesco is the largest supermarket chain in the UK. Tesco ranks itself as one of the famous and renowned store chains which have a wide variety of grocery items for daily use. To know about their services, they initiate their online survey known as Tesco Views. They want to know about the quality and products they offered to their customers. Along with this, they want to know the standards of cleanliness, their environment and will you refer it to your friends and family. What was the type of order and how much you enjoyed shopping here?

As a group, your task is to build a questionnaire to collect data from at least 30 random people, which might include your classmates. Make sure your questions are closed as it will be easier for you to analyse the data.

Put at least 10 questions in your questionnaire. In your survey, the populace can be anonymous. Before you start this project, make a plan with your group members and draw a Gantt chart that will show your whole project in WBS (Work Breakdown Structure) from start to finish with milestones and their specific timelines. You may use Microsoft Project to draw your Gantt chart. It is also recommended that you use Microsoft Excel to analyse your data and present your findings using Microsoft Power Point. Here are some sample questions, which you can put in your questionnaire:

Q1. How often do you use products in this category?
a) Never.
b) Rarely.
c) Sometimes

Q2. Which of the following would influence your decision the most if you were to buy a product in this category?

a) Price
b) Brand
c) Quality


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