Subject Code : MPM735
Assignment Task:
MPM735 International Business Management Report Writing Assignment Help

Learning Outcomes

In this assignment, you come together, as a team of international business consultants and you make a decision based on which country you wish to make a market entry into.  In the first part of the assignment, you will justify why you selected a particular country as a group for your market entry strategy.  You may have a rating system in your appendices to justify this.  

You then need to develop a market entry strategy for the firm.

•    Firstly, you should consider the industry environment for your product/service – please see extra hints in Assignment 2 helpful hints document.

•    Then you should consider the market for this product/service (hint have a look at the marketing resources in this unit).

•    Then you may consider the strengths, weaknesses and opportunities and threats, of the company/this product/service entering this market.

•    Then you need to consider the choice of ‘international strategy’ in the market, and justify why you are recommending this ‘international strategy’.  

•    Then you need to pick the type of entry mode you are going to use and justify why you pick this entry mode, using Dunning’s eclectic theory.

•    You then need to choose the organisation design and control you will use.

•    You then need to specify the international marketing strategies that you might use.

•    You then need to specify international human resource management options.

•    And then make an overall recommendation of how the firm might deal with the above issues over the next five years.

 

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  • Uploaded By : Mitchell Lee
  • Posted on : December 18th, 2018

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