University : University of London UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : MN5349
Country : United Kingdom
Assignment Task

 

Imagine you have recently had a lunch meeting with a good friend of yours whom you hadn't seen for some time. Your friend wanted to tell you about her latest venture. Together with three business partners, she is the founder of ACME Global Marketing Consultancy plc. The aim of their consultancy business is to provide research reports to multinational firms, assessing the impact of technology-related trends on selected industries. Their business is still at an early stage. Your friend mentions, for example, that the partners haven't been able to agree on which industries to focus on. But she also makes it clear that her preference is to offer consulting services to firms in the Fashion, Retail and Transportation sectors. To be able to convince her partners, she is looking for someone to prepare an initial set of research reports. You are a little surprised when your friend steers the discussion towards your expertise in Marketing. When she asks whether you may be willing to prepare a technology assessment report for their new venture, you are intrigued. In response to your request for further information, she mentions that she had recently attended several technology conferences. The topic of the first conference was “Social influencer” and that of the second conference “Virtual & augmented reality” as a technology-related business trend. Your friend also mentions having attended a conference on “Surveillance capitalism” about “big tech companies” and “how [they] vacuum up the details of our lives.”* (Your friend found this talk “inspiring” and described the topic as “more important” than anything she had read recently.) It is obvious to you that she is convinced that these trends have their potential to fundamentally reshape the Fashion, Retail, and Transportation sectors. All that she now needs is the help of a trustworthy friend (such as you)! Before you have a chance to ask a single question, your friend rushes off, saying that she is already late for another client meeting. On her way out, she tells you to “analyze from a Marketing perspective” (obviously!), to ensure that the report"gives meaningful recommendations," and to contact her assistant for further information. Of course, you would have appreciated the opportunity to ask further questions. But then again, managers can be busy, and the assignment your friend gave you really is an opportunity to take ownership of the report—after all, if your friend doesn't tell you exactly what to do, you are free to make your own decisions!

 

 

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  • Uploaded By : William
  • Posted on : August 09th, 2019

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