University : Deakin Business School UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : MMM312
Country : Australia
Assignment Task

 

Construct a WordPress blog (follow the instructions on the unit CloudDeakin site) to document your analysis of the design of a case study event. You are free to choose any event as the case study you examine in this assignment. The ultimate aim of event managers is to design an event that delivers a ‘wow’ experience or ‘once in a lifetime’ opportunity. However there are a range of different views about how events can be designed to achieve this level of impact. There is no magic formula for designing an unforgettable or extraordinary event. Different writers offer various suggestions about what constitutes event design. For example, your textbook highlights the importance of concept and theme and the need to understand event experiences (see Chapter 3: Event design and production). Alternatively, Goldblatt (1997) suggests event design is determined by asking the five ‘Ws’ (why, who, when, where, what), whereas Brown and James (2012) argue that event design is based on scale, shape, focus, timing and build. Event Scotland (2014) suggest that events are made up of main, secondary, support and ancillary activities. Don’t let these different views and approaches to the design of events confuse you. In this assignment you will consider both the similarities and differences in what these and other writers suggest about event design, and on the basis of your research into a case study event (of your choosing) write an account of what you believe captures the most important aspects of event design.

 

 

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  • Posted on : April 26th, 2019

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