University : Deakin University UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : MMK739
Country : Australia
Assignment Task:

Description / Requirements:
 
To get hands-on experience in advancing a brand in a marketplace, you may work with a local business or with your employer. While we encourage you to select your own brand, you may ask the lecturer to assign a brand to you. We prefer that you to study a smaller business (small or medium-sized business) as this gives you a chance to see problems that smaller businesses face when they try to develop a workable and visible brand. This assessment has two components, as follows:

Assessment 3.1 - Written Report:

Assessment 3.1 is a report not exceeding 2000 words. This is worth 25% of your total mark. You will introduce your chosen brand, give its market description, identify an existing brand problem related to the brand equity theory, and recommend ways for the client firm for a way forward to manage the brand. This assignment requires you to analyse the brand, and then give your strategic recommendations for the brand. In your analysis and recommendations, you are expected to make good use of the brand management theories and processes we cover in this unit.
 
Assessment Task Structure:
 
Assessment task 3.1 must be set out in the following manner. For a description of each heading, see Table 1 below:

• A title page that has the title of the assignment, name and student ID (not included in word count) 
• An Executive Summary – maximum 1 page (not included in word count) 
• A Table of Contents (not included in word count) 
• Brand Introduction (250-300 words) 
• Market Description (250-300 words) 
• Brand Problem Identification (250-300 Words) 
• Relevant Brand Theories to Analyse the Problem (550-600 words) 
• Recommendations to Management to Improve Brand Performance (550-600 words) 
• References and Appendices (not included in word count) 
For line-spacing, use 1.5 spacing. Use Calibri, size 12 font with 1-inch margins on each side of the page. Only Executive Summary should be single-spaced. 


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  • Posted on : January 30th, 2019
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