Subject Code : MMCC2060
Assignment Task

 

Take an example of an initiative intended to enhance health. You may choose one of the following:

  • a health education or health promotion campaign, pursued by government or by a lobby group or community group
  • a health related mobile phone app
  • a legal or regulatory change intended to enhance health

 

Select at least three of the following terms:

  • medicalisation,
  • demedicalisation,
  • healthism
  • pre-emptive model of risk
  • biopower

How can these concepts of be used to understand your selected campaign, technology or change?

 

You should consider at least three of the following:

  • the way the campaign, app or change was developed or prepared – who was involved, who was excluded
  • the nature of the campaign, app or change – the activities, documents, language, images, technologies, audio-visual materials, practices it includes
  • the implementation of the campaign, app or change
  • responses to the campaign, app or change by the public, professional and community groups, institutions or governments
  • the health identities offered by, shaped by, or developed in reaction to the campaign, app or change

 

 

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