Subject Code : MMBB07
Assignment Task:

Learning Outcomes:

Identify and analyse the nature of international markets and the forces and drivers that interface with the development and implementation of international business strategy.
Demonstrate a critical understanding of both current and extant theories and concepts of strategy formulation and development in the international environment.
Critically evaluate the formulation of business strategies in response to the challenges of internationalisation and how they reflect changes in both the domestic and international business environments.

Assignment Description:

Evaluate how the state and host nation contexts shape and impact global business strategy

You should prepare a 3,500-word essay. The essay should discuss the theories which seek to explain host national contexts. Your essay should include case study examples to illustrate and support your evaluation. For example, your essay could demonstrate how a European based organisation, with sites in 63 different nations, develops a global business strategy which accommodates the requirements of the individual nation-states and environmental contexts, whilst still achieving the business mission.       

The essay should develop a clearly structured argument and include an introduction and conclusion.


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  • Uploaded By : Alex Cerry
  • Posted on : February 28th, 2019

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