Subject Code : MKTM033
Assignment Task:

You are required to produce a ‘professional’ standard Business Plan.  The word count of the Business Plan should be 3000 (excluding appendices).  It is required that you use a Harvard reference style as well as collect primary and secondary data. 

Business Plan

The business plan should be 3000 words and include full details of extensive market research, theoretical references, analyses and justifications of the various choices you make. It can include an Appendix. The structure of the business plan presented above is only one example of business plan structures. You should research the various types of business plan structures and choose the one that suits your new venture.

Learning Outcomes
The learning outcomes that are being assessed in this assignment are:

Knowledge and Understanding

a) Analyse the critical debates about the role of entrepreneurs and entrepreneurship in the delivery of business innovation.
b) Evaluate the management efficacy of alternative approaches and tools for identifying, selecting and managing emerging opportunities.
c) Demonstrate a critical understanding of the cultural, tactical and strategic challenges and issues involved in developing a sustainable New Venture.

Subject - Specific Skills

d) Apply a critical- enterprising mindset and elements of entrepreneurial 'best-practice' to the task of creating a New Venture proposal.
e) Provide a comprehensively researched and detailed analysis of emerging opportunities within a specific business sector and show an awareness of the contrasting influences.  
f) Write a 'commercial standard' business plan, justifying a New Venture proposal.

Key Skills

g) Collate, organise, critically evaluate and synthesise evidence and information from a variety of sources including academic articles, business reports and case studies.
h) Solve problems using complex concepts, appropriate tools and arguments leading to creative solutions and innovative business approaches.
i) Engage confidently in academic and professional communication with others, reporting on proposals clearly, autonomously and competently.


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  • Uploaded By : Alex Cerry
  • Posted on : February 15th, 2019

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