Internal Code: MAS3946
To enhance a clear understanding of the importance of marketing in modern business and to and provide a grasp of effective contemporary marketing practices;
• Provide a theoretical overview of marketing theory and practical application of innovative marketing strategies;
• Build research methods relating to samples and inferences particularly in relation to market research data collection and analysis.
• Critically reflect and evaluate the impact of the application of the marketing mix on consumer behaviour.
How the assessment fits into the subject/course:
Marketing in the 21st Century has drastically evolved and is a critical component of business administration. The design of marketing plan is integral to business organisation and the assessment for this subject aims to provide students with group and individual work to apply effective marketing strategies.
Linkages between Assessments 1 and 2:
Assessment 1 requires students to create a case study and review marketing plans. Assessment 2 requires students to devise a marketing plan of products or services offered by their own organisation and to consider how the marketing plan will add value to their organisation.
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