University : Nottingham Trent University UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : MKTG45500
Assignment Task :

Your task: 

Using an international product or company of your choice, select a foreign market where the product or company does not yet exist. In your role as a Marketing Executive within the marketing function of the organisation of your choice, you have been tasked with investigating how your chosen organisation can ulitise extended marketing mix to enter a new foreign market. 

Prepare individually a business report for the company. 

The report will focus on four areas: 

1. Investigation of the market of your choice. 

2. Recommendations on how to enter that market. 

3. Product strategy, price and distribution ideas. 

4. A rationale for the communications mix. 

 

Executive summary (excluded from the 4000 word count) 

Outline the importance of this report including the key aims, key findings, and key conclusions and recommended strategies. This is a summary of the contents of the report – not an extended introduction. An effective executive summary is structured in the same way as the report itself and tells the reader what the 4000 words contains, including what you have discussed and decided. It should be no more than 1 page and it does not count towards your word count. 

Table of contents (excluded from the 4000 word count) 

Include a list of main sections, references and any appendices. Use Word’s ‘Table of Contents’ feature in MS Word to construct this. Do not forget to include page numbers. 

 

This section should include: 

• Market selection rationale underpinned by MCTs (e.g. CAGE, 12Cs, Yip, Ansoff) 

• Target country analysis (PESTEL) including cultural issues 

• Industry analysis (e.g. Porter’s Five Forces) 

• Use a SWOT as a summary with opportunities identified as markets / segments only. These opportunities should be based on conclusions drawn from your macro / micro analysis and evaluation. 

 

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  • Uploaded By : Grace
  • Posted on : September 12th, 2018

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