University : Australian Catholic University UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : MKTG207
Country : Australia
Assignment Task-
 

Commence

 

Why this assessment?

 

To assist you to learn the art of writing a research brief to address a typical marketing management problem to enhance your future career as both a Marketing Manager and a Marketing Consultant.

 

What are the types of employability skills that I will acquire upon completion of this assessment?

 

 

Skill Type

  • Developed critical and analytical thinking 
  • Developed written communication skills 
  • Recognise your responsibility to the common good, the environment and society
  • Developed work-related knowledge and skills

 

Context
 

Following to the 2nd assessment, this time, acting as a consultant who has been hired to assist Target Australia, think of the best possible way you could organise a marketing research brief to address one of the problems you identified in your analysis (in assessment 2) to improve the company’s current marketing practice. Instructions
 

Based on your recommendation from Assessment 2, now you have to develop a marketing research brief to assist Target Australia to address one of the problems you identified in their marketing approach. In your brief, ensure
that you outline a research methodology by which they can address this problem. Also, do not forget to consider the company’s contribution to the common good of the society. Use the outline below as a guide in writing your marketing research brief.

 

Steps to get the job done

 

Step 1
 

Conduct research to have a good understanding of the Australian retail sector in general but focusing specifically on the products/strategic business units (SBUs) where Target Australia operates.
 

Step 2
 

Segment the market and outline your target population
 

Step 3
 

Propose a sample design and data collection method
 

Step 4
 

Propose and justify the research instrument, time schedule and the estimated cost
 

Step 5
 

Integrate the information you gathered in steps 1 to 4 in a way that demonstrates the potential benefit Target’s Management stands to gain from the proposed study.
 

Step 6
 

Write your report using the report structure outlined below.

 

Structure
 

Title of the Research Brief

 

Executive Summary

 

Introduction
 

1. Problem and background
2. Purpose of the proposed research brief
3. Targeted population and sample size
4. Sample design and data collection method
5. Research instrument
6. Time schedule
7. Estimated cost

 

Checklist for students to submit along with their assignment

 

  • My submitted assignment report is within the specified word limit 
  • I have included references using specified referencing style 
  • I have correctly cited all my sources and references 
  • I have formatted my report as per the specifications 
  • I have checked my Turnitin report to ensure the similarity report is acceptable and explainable 
  • I will be able to supply the process output if required by my lecturer to prove this is my own work (e.g. screen dump
  • of my search and retrieval of journal articles, etc.)
  • I have completed proofreading and checked for spelling and grammar 
  • I have submitted my work before the due date/time

 

Criteria
 

The full criteria is compiled in a rubric, which can be found on the following page/s.

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