University : | Australian Catholic University UniLearnO is not sponsored or endorsed by this college or university. |
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Subject Code : | MKTG207 | Country : | Australia |
Commence
Why this assessment?
To assist you to learn the art of writing a research brief to address a typical marketing management problem to enhance your future career as both a Marketing Manager and a Marketing Consultant.
What are the types of employability skills that I will acquire upon completion of this assessment?
Skill Type
Context
Following to the 2nd assessment, this time, acting as a consultant who has been hired to assist Target Australia, think of the best possible way you could organise a marketing research brief to address one of the problems you identified in your analysis (in assessment 2) to improve the company’s current marketing practice. Instructions
Based on your recommendation from Assessment 2, now you have to develop a marketing research brief to assist Target Australia to address one of the problems you identified in their marketing approach. In your brief, ensure
that you outline a research methodology by which they can address this problem. Also, do not forget to consider the company’s contribution to the common good of the society. Use the outline below as a guide in writing your marketing research brief.
Steps to get the job done
Step 1
Conduct research to have a good understanding of the Australian retail sector in general but focusing specifically on the products/strategic business units (SBUs) where Target Australia operates.
Step 2
Segment the market and outline your target population
Step 3
Propose a sample design and data collection method
Step 4
Propose and justify the research instrument, time schedule and the estimated cost
Step 5
Integrate the information you gathered in steps 1 to 4 in a way that demonstrates the potential benefit Target’s Management stands to gain from the proposed study.
Step 6
Write your report using the report structure outlined below.
Structure
Title of the Research Brief
Executive Summary
Introduction
1. Problem and background
2. Purpose of the proposed research brief
3. Targeted population and sample size
4. Sample design and data collection method
5. Research instrument
6. Time schedule
7. Estimated cost
Checklist for students to submit along with their assignment
Criteria
The full criteria is compiled in a rubric, which can be found on the following page/s.
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