University : Peter FAber Business School UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : MKTG207
Assignment Task

Context
Imagine yourself as a Marketing Manager of Target, Australia. Think of the key functions you would have to perform in your role to achieve the goals of your organisation with excellence.

Instructions

Critique the marketing approach adopted by Target Australia with respect to its products (physical and/or services), pricing, distribution, communication, people, processes and physical evidence. Note that your findings would assist you to develop a proposal to assist Management to address one of the issues they are facing in your Assessment 3.

Steps to get the job done
Step 1
Conduct research to have a good understanding of the Australian retail sector in general but focusing specifically on the areas where Target operates.
Step 2
Conduct research to gather information on Target Australia and its competitors.
Step 3
Examine Target’s marketing practices with respect to its products, distribution system, advertising and pricing strategies.
Step 4

Integrate the information you gathered in steps 1 to 3 in a way that clearly outlines where the company falls short, and state briefly how your findings would assist you to develop a marketing brief to assist the company to address the problem/s you found in your study.

Step 5

Write your report using the report structure outlined below.

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How do I submit?

• Electronic submission using LEO through Turnitin

• Please include your student ID number and your name in the assignment file name.

• Submit one soft copy via LEO (link on unit site under Assessment). Please ensure you save a copy of your document before submitting it.

• Include the checklist below in your assessment document

• You must keep a backup copy of every assignment you submit, until the marked assignment has been returned to you. In the unlikely event that one of your assignments is misplaced, you will need to submit your backup copy.

• Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism.

Checklist for students to submit along with their assignment

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I’m having problems

SC: Application for Special Consideration Complete this form if you wish to be exempted from academic penalty because your study has been affected by unforeseen circumstances.

EX: Application for extension of time for submission of an Assessment Task Complete this form if you wish to apply for extension of time for submission of this Assessment Task.

Referencing

All referencing should be in ACU Harvard style; however if you are coming from another faculty, you may choose to use your usual referencing style. If this is the case you must indicate at the top of your reference list what referencing style you are using (e.g. APA, MLA, Chicago, etc).

Please ensure your assignment makes use of in-text citations and a reference list. Missing citations or references is equivalent to plagiarism.

Criteria
The full criteria is compiled in a rubric, which can be found on the following page/s.
Optional Student Feedback Request Proforma

All students will receive feedback on their assessment based on the rubric. If you would like to get specific feedback on this assignment, fill in the following table and submit it along with your assignment. Please put in comments about particular feedback you are seeking as well as providing feedback on the assessment to help us in the process of continuous improvement

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Rubric for Assessment Task 2: Critiquing a firm’s marketing mix 40%

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  • Uploaded By : Alon 
  • Posted on : September 16th, 2018
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