University : Peter FAber Business School UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : MKTG201
Country : Australia
Assignment Task

 

ASSESSMENT GUIDE  

• This assessment provides students with an opportunity to apply consumer behavior theory into  practice by addressing a real-world consumer behavior issue. 

• Based on their research from academic journal articles and other relevant material, this assessment  exposes student to understand the complexity of a real-life scenario (and its consequences for the  firm) that includes consumer perspectives in decision making to achieve customer satisfaction and  marketing and organisational objectives. 

• The feedback from this assessment will help students to be ready to improve their understanding  how internal and external factors affect firms’ decisions to market a brand.

 

Skill Type

  1. Developed critical and analytical thinking 
  2. Developed ability to solve complex problems 
  3. Developed ability to work effectively with others 
  4. Developed confidence to learn independently 
  5. Developed written communication skills 
  6. Developed spoken communication skills 
  7. Developed knowledge in the field study 
  8. Developed work-related knowledge and skills 

 

 

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  • Posted on : March 17th, 2019
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