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MKT6302 : Two Feet and a Heartbeat – Marketing Assignment

Internal Code: MAS5709

Marketing Assignment:

“Our tours are designed to be conversational, informative, engaging and entertaining. We don’t focus on the “This building was constructed in nineteen-digity- four by Jebediah Springfield”. Instead, we have built a reputation as a leader in contemporary interpretation.We focus on the who, what, where, when, why and how. We paint a picture of the destination you are visiting. At the end of our tours, you will be able to say “Ah, I get it now”.


1) What is their segmentation profiles?

2) What challenges will the launch of your tour likely face? How will it overcome this?

3) What are your Marketing

4) What would you propose as the central idea to run across all media and IMC tools?


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