Subject Code : MKT3SEM
Country : Australia
Assignment Task:

Social Marketing Problem 

Increasing Mindfulness / Mindfulness Mediation behaviour – use the literature provided on Wisdom and find some extra reference on practical wisdom of Mindfulness (up to three) 

“Mindfulness teaches you the skill of paying attention to the present by noticing when your mind wanders off. Come back to your breath. It’s a place where we can rest and settle our minds.” (Mineo 2018). Mindfulness has mental and physical health benefits. 

La Trobe University Cover Sheet (with student signature) – attached to submission 

Title Page: professional title page Table of Contents*: with suggested word length for each section

1. Wisdom - Supporting Literature and Knowledge Gap (Approximately 350 words)

2. Social Marketing Problem (Increase Mindfulness Mediation) (Approximately 50 words)

3. Situation Analysis, Stakeholders and Partners, Upstream Policy Issues (Approximately 300 words)

4. Social Marketing Theory (Approximately 100 words)

5. Segmentation & Targeting (Approximately 200 words)

6. The Marketing Mix (4Ps) and People & Partnerships (Approximately 300 words)

7. Implementation and Evaluation (Approximately 200 words)

8. Reference List 

 

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  • Posted on : May 25th, 2019
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