diff_months: 24628

MKT301 - Consumer Behaviour - Consumer Profile Infographic - Assessment Answer

Download Solution Now
Added on: 0000-00-00 00:00:00
Order Code: MAS20199
Question Task Id: 48407
  • Subject Code :

    MKT301

  • Country :

    Australia

MKT301 - Consumer Behaviour - Consumer Profile Infographic - Assessment Answer
Task:

Assessment Description

 In this individual assignment, you will be given an opportunity to explore the complexities of consumer behaviour by examining situational and psychological factors influencing consumer decisions to purchase a product. This will enable you to demonstrate a broad knowledge of current issues in buyer/consumer behaviour.
You are required to pick a product that falls into the category of fast-moving consumer goods (FMCG), for example, apparel. You are then required to construct a consumer profile infographic based on the chosen product by conducting extensive research of the most recent scholarly, industry and corporate publications. To start your research, please visit IBISWorld online database which is accessible through MyAthens.
In constructing the infographic you must incorporate theories and concepts related to consumer behaviour discussed in the topics from weeks 1 to 4. More specifically, you must address the following points:
1. Consumer Profile Infographic. MKT301
a. Map the historical changes in consumer buying trends of the chosen product;
b. Identify motivation factors and the type of involvement and resources that consumers typically use to buy the chosen product;
c. Identify exposure, perception and stimuli elements that influence consumers to buy the chosen product;
d. Based on the chosen product, map a typical consumer knowledge schema;
e. Provide examples of how the marketers of the chosen product influence affectively-based attitudes.
2. Reference List. MKT301

The chosen format lacks thought and consideration for the intended audience.

The reference list is absent/or does not include appropriate sources of information.

This MKT301: Consumer Behaviour Assessment has been solved by our Marketing experts at TVAssignmentHelp. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.

  • Uploaded By : jaxon
  • Posted on : August 09th, 2018
  • Downloads : 4

Download Solution Now

Can't find what you're looking for?

Whatsapp Tap to ChatGet instant assistance

Choose a Plan

Premium

80 USD
  • All in Gold, plus:
  • 30-minute live one-to-one session with an expert
    • Understanding Marking Rubric
    • Understanding task requirements
    • Structuring & Formatting
    • Referencing & Citing
Most
Popular

Gold

30 50 USD
  • Get the Full Used Solution
    (Solution is already submitted and 100% plagiarised.
    Can only be used for reference purposes)
Save 33%

Silver

20 USD
  • Journals
  • Peer-Reviewed Articles
  • Books
  • Various other Data Sources – ProQuest, Informit, Scopus, Academic Search Complete, EBSCO, Exerpta Medica Database, and more