University : Kaplan Business School UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : MKT203
Country : Australia
Assignment Task

 

Assessment Instructions 

Your two organisations to compare in this assessment are 

a. Crown Casino 

b. Lush Handmade Cosmetics 

Individually, you are required to prepare: 

1. A service offering diagram that clearly compares and distinguishes between the core,  supplementary and augmented layers of services of both the organisations above. 2. A one-page explanation of the above comparison that adds significant value to the services  offering diagram and integrates relevant theoretical concepts and research. 

3. A service process map/ blueprint of ONLY Crown Casino, which reflects all steps of the  customer’s journey and relevant front stage and backstage processes, timelines, fail points, etc. 4. A one-page supportive explanation on the service process map/ blueprint that adds further value  to the map/ blueprint by incorporating relevant services marketing concepts and research.  

 


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  • Uploaded By : Roman
  • Posted on : April 15th, 2019

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