University : Kaplan Business School UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : MKT202
Country : Australia
Assignment Task:
MKT202: Marketing Research Essentials Assignment Help

Assessment Description
Identify an organisation relevant to the topic chosen for assignment one. For example, if you chose “brand switching in Telcom Industry” then you can pick an organisation like Telstra or Optus. Assume that the management of the selected organisation has requested a research proposal based on the research problem identified in Assessment one. As an Executive representing a research agency, your task is to prepare a research proposal covering following aspects.

 Research proposal topic
 A concise indication of the proposed research

 Table of content
 Background
o Provide a brief description of the topic and the organisation. This section should also include a summary of the management/ business problem and the research
problem. Remember, you are providing the proposal at this company’s request.

Therefore, no need to write excessively about them.
 Research Objectives
 Research method

o The research method should capture the following


Desk research (secondary research): an indication of the proposed approach.
 Qualitative research: composition of Focus Group Discussions (FGDs) and/or Depth Interviews (Dis) with sufficient rationale.
 Quantitative survey: sampling method, sample size, and sample composition.
 Overall, a clear indication of data collection tools.
o This section is a critical focus area. You need to provide adequate justification and engage literature in justifying the research method. Course material from
weeks three and eight can provide some guidance.

 Research analysis
o A brief indication of how the data will be analysed (refer course material from week nine).

Timelines
o A Gantt chart indicating the different stages and timelines for the research project.

 Confidentiality
o Approach to maintaining the confidentiality of respondents, findings, ESOMAR, etc.

 

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  • Posted on : December 03rd, 2018

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