Please Wait

MKT201 – Integrated Marketing Communications

Assessment Requirements

In your analysis, you will need to address the following questions:

  • Identify the current marketing communication mix used by Samsung. You must use examples to support your answer.
  • Analyse Samsung’s brand image and consumer brand awareness using the customer based brand equity framework and the brand awareness pyramid.
  • Identify what the Samsung brand means via an analysis of various sources.
  • Identify how Samsung is trying to enhance its brand by using integrated marketing communication.


Your Analysis MUST follow a professional report structure:

Title Page

Table of Contents

Identification and Analysis of:

  • Samsung’s Marketing Communications
  • Samsung’s Brand Image and Consumer Brand Awareness
  • Samsung’s Brand Meaning
  • Current IMC approach to Brand Enhancement

Appendices (optional)

Reference List

NB: Title page, Table of Contents, Reference List & Appendices do not count towards the word

limit of your analysis.


In preparing your analysis, you will need to reference at least 8 sources of information. These

may include corporate websites, government publications, industry reports, census data, journal

articles, newspaper articles, and textbook material.


Please note that Wikipedia is not to be used.

Solution image

Get 500 Words For FREE on Your Next Assignment By Australia's #1 Assignment Help Provider


Please Wait