Subject Code : MKT101A
Assignment Task:

Task:

Learning Outcome/s (found in the Subject Outline)

a. Explain service marketing theories and frameworks and their applications in the service industry you work in
b. Review the key components of a marketing plan

Assessment instructions For this assessment task, students are to work individually to design a marketing project for a company of their choice in a given industry (i.e.Food industry, Fashion industry, Entertainment industry, Hospitality industry, Financial Service industry, Healthcare industry, etc.).
The design project is about proposing a new marketing idea or revised marketing offering which involves the implementation of one of the contemporary marketing issues that has been discussed in this subject.

 

 

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  • Uploaded By : Pearl
  • Posted on : March 31st, 2019

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