University : Deakin University UniLearnO is not sponsored or endorsed by this college or university.
Subject Code : MIS171
Assignment Task :


Learning Outcome (ULO) 
UL01: Apply quantitative reasoning skills to analyse business problems. 
UL02: Create data-driven/fact-based solutions to complex business scenarios. 
UL03: Implement contemporary data analysis tools to analyse business performance. 
UL04: Interpret findings and effectively communicate solutions to business scenarios. 

 

Scenario 
You work as an analyst for Bon Voyage'. a holiday company which specializes in leisure cruises from Australian ports to Islands In the South Pacific. The company Is considering how to relaunch itself once Covidl9 has passed. The company's Board has requested a report from the CEO (Ah Lam Liu). The Board are seeking information about three broad areas: I. An analysis of Bon Voyage's passengers, Including age, gender, travelling groups, spending patterns, and satisfaction, i. Recommendations about the ideal passenger group the company should target for advertising and promotion, and 
Priority areas the company can target for improvement. 
Ah Lam has reached out to the Director of Analytics (Arjun Agarwal) seeking assistance to respond to the Board. Ah Lam has also asked Arjun for a dashboard that will help her to monitor Bon Voyage's 

 

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  • Uploaded By : Grace
  • Posted on : August 21st, 2018

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