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MIS171 - Business Analytics - Report Writing - Statistics Assignment Help

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Question Task Id: 910

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Assignment Task

 

Description:
This is an individual assignment, which focuses on materials presented from Week 1 to (and including) Week 6 (Hypothesis Testing). The scenarios presented in this assessment task simulates a data- driven fact-based solution to a scenario faced by the Deakin Melbourne Boomers. For confidentiality reasons, actual data has not been used in the assessment tasks.
The assignment requires that you analyse a data set, interpret, and draw conclusions from your analysis, and then convey your conclusions in a written report. You must submit two files:
1. An Excel file, which will include: (a) all your analysis, and (b) an interactive dashboard,
2. A Word file, which will include your report to Christy.

Scenario: The Boomers Campaigns and Promotions
The Boomers use a variety of “Campaigns” to engage with all contacts on their database. All campaigns invite members to renew their membership and non-members to join. Assume that you are recruited by the Boomers as a business analyst. You have been asked by Ms Christy Collier, the General Manager, to analyse a sample of 250 randomly selected campaigns from the past 10 years alongside new memberships from January 2011 to December 2020. Christy requires answers to the following questions. Your responses will be used as part of a report to the Managing Board. Christy’s questions together with guidelines (shown in blue) are presented below. For all questions use a 5% Level of Significance (α = 5%).
1. Campaign Revenue is an important measure for the Deakin Melbourne Boomers. Please provide details of the average “Campaign Revenue” in different “Campaign Types”.
• Create suitable tables of summary statistics and at least one graph,
• calculate 95% confidence interval estimates for the average “Revenue” for each “Campaign Type”,
• in the Conclusion section write a (one sentence) conclusion for each “Campaign Type” (e.g., “I am 95% confident...”).
• in the Conclusion section, in one sentence, answer the question “Which “Campaign Type” generates the highest Revenue?”
• Note: a brief interpretation of your analysis for this question must be included in your report to Christy.

2. The Melbourne Boomers aim to have an equal number of Campaign Types. Is there any
“Campaign Type” that, proportionally, is represented more (or less) than others?
• Calculate 95% confidence interval estimates for the proportion of campaigns in each “Campaign Type”,
• in the Conclusion section write a (one sentence) conclusion for each “Campaign Type” (e.g., “I am 95% confident...”),
• in the Conclusion section, in one sentence, answer the question “Is there any “Campaign Type” that, proportionally, is represented more (or less) than the others?
• Note: a brief interpretation of your analysis for this question must be included in your report to Christy.
• In Assignment 1, you created tables and graphs regarding different campaign types. Compare your analysis with the provided Assignment 1 solution to ensure your analysis is correct.

3. Assuming that “Campaign Success” is approximately normally distributed, answer the following questions for each individual “Campaign Type”. What is the probability that “Campaign Success” is above 75 for each “Campaign Type”?

 

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  • Posted on : April 28th, 2019
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